Digital Marketing

Digital Marketing describes a wide variety of aspects – so much so, I’ve given Social Media it’s very own tab!

Search Engine Optimisation (SEO)

The simplest way to describe this is that by incorporating key words and phrases into the content of your website, I can get you closer to the top of the list on Google. There’s a lot more to this if you’re interested – you can read it here.

I can draft the content for your website to make it not only clear and concise for the reader, but Google friendly too.

Email Marketing

The days of postal mail outs are gone. Attractively designed digital newsletters and targeted e-shots with great content are now the most effective way to reach your potential customers.

I can:

  • Help you set up a marketing database for you to fill with your existing contacts
  • Encourage new ones to sign up to receive your news
  • Design your mailers
  • Write the content 

Google Analytics

This is a great tool to incorporate into your website to track who your visitors are, where they’re coming from, and which pages are being viewed the most, etc.

I can:

  • Set it up for you
  • Create tailored reports for you on a daily/weekly/monthly basis
  • Analyse the reports and put together a full marketing plan based on the information

I’ve included other these other aspects of digital marketing in the Advertising section – Google Adwords and Facebook Ads.

If you would like a chat or a quote, get in touch.

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