Following recent events, I thought it apt to write about the Manchester Bee, which has become such a huge symbol of strength and unity over the last few weeks.
It has been used by companies across the region to not only show their support to those affected, but to gain visibility to potential customers.
The bee was originally a motif for Manchester during the industrial revolution, representing the busy worker bee Mancunians in the textile mills.
The symbol has subtly appeared on objects such as bins, bollards and walls across Manchester city centre for years, yet has often gone unnoticed…until now.
In the wake of the attack, to demonstrate solidarity and strength, companies accross the region began adding the bee to their social media profiles and websites, even window displays…
The Boundary, a neighbourhood café bar in Heaton Mersey did just that a week after the attack – they didn’t even have to change their branding, just intelligently incorporporated it:
Now, when customers walk past, they might pop in for a drink or a bite to eat instead of the next bar, because it demonstrates that this local business is a) visibly aware of current events, and b) showing solidarity to potential customers by creating a friendly, identifiable, welcoming appearance.
The Manchester Tattoo Appeal was also launched within a matter of days – an absolutely fantastic idea to raise money for the victims and families of those directly affected.
Stalybridge based tattoo artist, Sam Barber, got the ball rolling and then the other tattoo artists of Manchester (and the rest of the UK) cottoned on to the idea and it became a wide spread news story that everyone was queuing around the block for bee tattoos!
I think I’m safe to say that this new type of publicly for these kind tattoo artists, who are donating all of their profits to charity, will boost tattoo sales long after the appeal has ended.
Trends like this come and go, so you need to be quick in capitalising on them and striking while the iron’s hot.